~If we look at the vegan movement, social media has played a huge role in its growth over the past few years. I can see parallels with socialism: both want the underdogs to be treated with respect.
~Since social media has been so successful with veganism, why has it been so horribly unsuccessful in raising class consciousness?
Has it? I don't see veganism become huge anytime soon, sure nobody hates vegans (except the ones that always reminds you that they'e vegan).
Also veganism doesnt come with the same kind of knee jerk reaction and historical baggage that socialism/communism come with. Saying you're a socialist in much of America is almost equal to saying you're a nazi or pedophile or cultist. Most Americans (especially older ones like GenX/Boomers) have been brainwashed since birth to think socialism=ebil